The Ford Motor Company has changed its marketing strategy as of latest. And now, its tagline reads: “Bold Moves”. And this new one claims that it is aimed at putting Ford customers at the center of its marketing. And yes, to make everything be more American, guess who’s coming in to help? Yup. It’s Kelly Clarkson.

Here’s what Cisco Codina (group vice president of North America Marketing, Sales and Service) says: “At the center of Bold Moves are the choices people make every day about how to live their lives – that’s what drives the action.”

Mark Fields, Ford Motor Company executive vice president, and president of The Americas, adds: “What you will see is very original in execution, but very Ford at its heart. It starts to fulfill the promise we made in January, as part of our Way Forward plan, to think like our customers and see the world through their eyes.”

With all the things happening to Ford right now, it sure seems like they are trying their best to really reach out to the public. But still, no matter what kind of situation this company is in, I’m still patronizing their products. Take those Ford parts at Ford Parts Discount. Since I bought my Ford, that’s where I’ve been getting my replacements.