Living in the present scenario of having a high competitive truck market but given the fact that the world is facing harmful gases hanging out in the stratosphere, it seems that there’s an irony, right? But then 2008 Ford F-Series Super Duty is trying to kick up some dust and take a huge share in the market despite the given situation.

It was said that the strong launch increased the number of trucks that were sold and thus made the vehicle take the lead over the Chevrolet Silverado. Now that is enough proof that Ford trucks is still considered and respected as America's favorite pickup for almost 30 years. And another solid piece of proof is that the F-150 is at the top ranking when it comes to truck sales. Go Ford!

For the record just this April, the F-Series Super Duty’s sales accounted for about 43 percent of the car maker’s total and come the following month it was more or less 38 percent quite near to the average sales which is 40 percent. Almost there but not quite. But still, that’s okay.

Anyway, the Ford F-250 ranked as the top seller for 2007’s first quarter. And who will believe that in less that half a month, Ford’s latest model - the all-new Ford F-450 - would fly up so high on its sales as compared to other brands of the same segment. Another model from the 2008 F-Series Super Duty is following the same path, and at the end of April, the Lariat made corresponding sales that jumped up almost 30 percent.

According to Ben Poore, the Ford Truck marketing manager, “Ford has maintained its truck leadership by concentrating on what's important to the consumer. We always try to raise the bar in capability, power, innovation, refinement and style. With the new F-Series Super Duty, we have produced the most bold and capable truck ever."

I may say that Ford is continuing to win so much of the trust and confidence of consumers’ taste and preferences because the brand itself has been able to uphold its reputation as a good manufacturer of vehicles as well as its name as being the creator of unique models like the F-Series Super Duty Lariat King Ranch. At least they are able to reach the audience’s demand.

Ford even participated on certain events that will show and revere their partner brands and use the said events to directly learn just how buyers utilize their vehicles. This, thus, helps them understand and think of best future designs for their trucks.

One good example for this is the demand of Super Duty customers who like trucks that possess towing and hauling capabilities. That’s what the customers require. Ford built the only purpose-built heavy-duty truck platform for the 2008 F-Series Super Duty that attains a maximum 24,500 pounds of towing capacity - 8,000 pounds more than the nearest competitor. It also comes with a payload that has been increased to 6,120 pounds.

Ford’s design with the 2008 Super Duty's improved competence are due to the new F-450 with its own unique chassis coupled with a combination of axle, powertrain and suspension that facilitate better towing capacity. It also, at the same time, offers a relaxed and oozing driving performance.

One of the features of the 2008 Super Duty is its power-folding and power-telescoping mirrors for more towing convenience, and greater visibility. Add to that is the tailgate step that results for more convenience getting into and out of the bed plus the more flexible truck beds that allow you to a full space. These are just some of the features present on the 2008 Super Duty that allows Ford to get the attention of a greater share of the market.

And this coming fall, another model will be added to the line-up. Other features and options as well will be present. To name it - a new rear video camera parking aid system and a Ford F-350 with the Ford F-450's more capable and more maneuverable front suspension that will aid owners find the way on tight spots. Another one is the addition of 10 latest chassis cab models to increase the F-Series Super Duty's line-up for commercial customers.

Basically, Ford has really what it takes and that’s why buyers are still working hand in hand with the brand and are patronizing their products.

Well then so much so with that I have to go first to my dad who’s fixing his car’s Volvo brake hose and Volvo brake pads. Let’s then all wait and see what Ford has created for us in the upcoming months or so.