As I searched for a Mercedes Benz air filter and a Mercedes Benz air mass meter, I’ve read the news from Reuters where Ford India made an incredible increase of almost 45 percent this March as compared to last year’s sales.

The vice president of Ford India's marketing and sales, Scott McCormack, said that Ford can be more superior but then they will still continue to have a conservative planning in almost every arrangement that they have deals with. Included is the presence of "localization opportunities" just to cut costs to be able to push on more aggressively in a market that is quite price-sensitive.

One proof of this superiority is the utmost sales of the Endeavour sport utility vehicle. Ford went in to the market and was able to sell 7,000 units starting from its launch. The company was also able to sell 15,000 units for the year in the market for premium SUVs.

Another reason why Ford is considered to be a good player in the auto market is due to the fact that they keep on launching schemes against high fuel prices and one of which is their encouragement to shift to diesel. It is anticipated that diesel's share of the Indian passenger vehicle market will reach 35 percent by 2010 from the previous 30 percent that they held.

The Endeavour vehicle is an all-diesel range and almost more than 75 percent of the sales of the Ford Fiesta are also in diesel. That makes up nearly 70 percent of Ford's sales in India. What is even more interesting is that by the third quarter of the year, the diesel variant of the Ford Fusion car will be launched.

Despite Ford’s success for the first 3 months of first quarter of this year, they still chose to continue to bring up their sales for the reason that they’ve witnessed the downward trend of Ford sales for the last month of the first quarter. In fact, their sales figures have continued to depreciate for the first month of the second quarter.

Aside from those aforementioned factors that paved the way for the depreciation of Ford vehicles’ value, competition makes a stand out of those. There’s the presence of Suzuki Motor Corp.'s Maruti Udyog Ltd. that grips almost half of the market and had launched a diesel model earlier this year.

Another is the Hyundai Motor Co. that is constructing a plant to create petrol and diesel engines. General Motors has launched its mini Chevrolet Spark and there is hearsay that soon they will build a new engine plant. Lastly is India's Mahindra & Mahindra and joint venture partner Renault that launched the Logan sedan last month.

Go for it Ford. Beat them up!