
J.D. Powers and Associates named the Ford Flex as the industry’s top performing new vehicle. It was declared yesterday by J.D Powers and Associates’ 2007 Automotive Performance, Execution and Layout StudyTM (APEAL). The newest five-passenger crossover smashed its competition in its segment by a unanimous 68 index points. With these results, the Ford Edge is definitely the industry’s top performing vehicle today!
In the Midsize MAV division, the Edge also notched the top spot in this category of J.D. Power’s APEAL study. In this study, after three months of driving, the customers evaluated the design, layout, content and performance of the vehicle just like what they did to all other products like the Saturn body kit.
“This is more good news and further affirmation that we’re delivering more products people really want – especially when you consider the newest vehicles in our lineup,” said Mark Fields, the president for the Americas, Ford Motor Company.
“Last year, Fusion topped its segment in the J.D. Power and Associates APEAL study. This year, fresh on the heels of Ford receiving top honors in five vehicle segments in the J.D. Power and Associates Initial Quality Study (IQS), Ford receives more strong quality feedback from customers who made Edge the industry standout and a top performer in the fastest-growing and most competitive segment in the industry,” he said.
The Ford Mustang was also praised by the customers who participated in the APEAL study. It was ranked as the top Midsize Sporty Car division for two consecutive years. This is Mustang’s third hit after earning the Sporty Car segment award three years in a row. Three other Ford Motor Company vehicles ranked second or third in their divisions - the Ford Explorer Sport Trac grabbed 2nd; Lincoln Navigator on 3rd; and Mazda CX7 got the second place as well. In addition to this, almost all Ford Motor Company brands got better in terms of points and sustained their performance in the APEAL study last year.
“It’s gratifying to have two strong Ford nameplates – Edge and Mustang – leading the pack on consumer appeal,” Fields said. “While we’ll celebrate this achievement with our employees, we know that the quality race never ends. We’re going to continue working harder to provide people even more reasons to consider driving Ford vehicles again.”
“The lineup is growing stronger, and the Ford team’s efforts are paying off,” Fields noted. “We’re working to deliver our plan, and creating quality cars, trucks and crossovers for our customers is a key part of it.”





