
The last race of the 2007 NASCAR Nextel Cup Series is named the Ford 400 and it was only fitting that a Ford driver won it. Although the spotlight was on Jeff Gordon and Jimmie Johnson as they were the only two left vying for the championship which Johnson eventually won, Matt Kenseth driving his Ford showed that he is one of the best drivers in the field as he dominated the race.
It was an emotional victory for Kenseth whose crew chief will be leaving him to move up in the ranks so as to become the general manager of Roush Fenway Racing. "I’m not a real emotional guy," said Kenseth after the win. "I’m going to miss working with him on Sundays," he added. Robbie Reiser, Kenseth's former crew chief, announced earlier this month that he will leave his post for Roush Fenway Racing.
After the race, Reiser said: "I’m not a real emotional guy. I enjoy racing. I love to race. My dad brought me up that way. It’s who I am, I’m a racer." His input on Kenseth's car made the difference for them at the last race of the season. For 214 laps out of the 267 laps, Kenseth was leading. His car was so dominant that at some point he was able to put 10 seconds between him and his closest competitor.
After the dust settled, it was still Jimmie Johnson who won the bigger prize - the championship. Kenseth's win at the Ford 400 though took him from sixth to fourth place in the Chase. This will not be enough for Kenseth though as he is looking for his second championship. Next year, expect him to be back with more dedication to win the Sprint Cup as the premiere NASCAR class will be called next year. Don't be surprised if you see him driving flat out while leading the field next year as if he is racing with a Volvo shock-equipped race car.
After the successful launching of the industry-first ground-breaking Ford SYNC™, the Ford Motor Company will once again introduce an industry-first technology that is sure to be a hit in the auto industry just like the SYNC. Ford will showcase its pioneering ergonomic technology on a “virtual” 2008 Ford Focus along with some clarifications and explanations on how the ergonomic technology was shifted to the newly launched all-new 2008 Focus.
Ford was able to win the Full-Size Van category in IntelliChoice.com's Best Deals For November 2007. According to James Bell of IntelliChoice.com, "Another big factor consumers need to pay attention to are ever-changing car rebates. Changing rebates is what bumped October's winners out of holding on to their titles for November. In the Full-Size Van category, the Ford E150 beat out the Chevy Express because the E150 offered a $2,500 rebate."If you want to know the complete details of the Best Deals For November 2007 check out TMC.net.
Let us look into Ford's involvement in the sport for this post. The Dearborn automaker supplies cars for teams in the NASCAR Nextel Cup Series; it also has its teams in the Busch Series. Apart from that, Ford also backs a team in the World Rally Championship. And at this point, the automaker's team is in front of all teams and their ace driver, Marcus Gronholm, is also on top of the drivers' standings.
The success of the team and the driver is made possible by the people working for the team. And one of them recently received a prestigious award which only shows that Ford hires the best to become the best.
Christian Loriaux, the technical director of the BP-Ford World Rally Team, was recently named the Design Engineer of the Year at the Professional Motorsport World Expo Awards in Cologne, Germany. The Belgian was selected as the best in his craft by a panel of motorsports experts.
Loriaux' rise to prominence last year with his work on the Focus RS WRC 06 took the sport by storm. With the car, Ford was able to snatch the championship last year. It is also the same car used in the opening rounds of the 2007 season which is a reason why Ford has gained an early lead over its closest rivals. The design of the car and the use of reliable parts as durable as the Volkswagen mass air flow sensor has allowed them to become the team to beat in the WRC.
Loriaux had this to say: "It was a great honor to be recognised with this award by experts from within the motorsport industry. But none of our achievements with the Ford Focus RS WRC would have been possible without the expertise, enthusiasm and hard work of the entire design and engineering team at M-Sport. Together with the support of engineers at Ford Team RS, we developed a world championship winning car in a very short space of time and followed that with an evolution version that has continued our run of rally-winning success."
"Developing a World Rally Car really is a team effort and my thanks go to everyone who contributed to that. But a measure of a rally car's success is how it performs in competition and with just two rounds remaining; our target is to retain Ford's manufacturers' title in the WRC with the Focus RS," he concluded.

This marks the fourth year of the “Race to the Dream” promotion, sponsored by Ford Trucks, which launched Aug. 25 with one finalist selected every week through Oct. 30. The finalists will meet at the Homestead-Miami Speedway Nov. 10-11 to compete on the oval in race-prepared Ford Fusions, and in Ford trucks through off-roading, towing and drag racing competitions. The following weekend, Nov. 16-18, the track will host Ford Championship Weekend where the NASCAR Nextel Cup, Busch and Craftsman Truck champions will be crowned.

When you buy a vehicle and you want to "soup it up", one of the most common thing to do is buy aftermarket parts and strapping them on your ride. But doing so will void your warranty especially if it involves parts which affect the performance of the engine or the transmission. But Dearborn automaker Ford has come up with a way so that consumers can customize their vehicles without voiding the warranty.
Showcased at the Specialty Equipment Market Association Show in Las Vegas was the all-new interactive kiosk for vehicles customization designed by Ford. The automaker allows consumers to check out how their cars will look if they are fitted with chrome wheels of different size and designs. Electronic and appearance enhancements can also be made on Ford, Mercury or Lincoln vehicles using the technology.
"There's no better place to customize a vehicle than at the dealership at the time of purchase," said Kim Irwin, Ford Customer Service Division manager of Vehicle Personalization and Accessories according to the automaker's newsletter. "It's convenient for customers, great for dealerships, and now it will be easier than ever before. This will allow Ford and Lincoln-Mercury dealers to conquest customers who, in the past, went elsewhere for customization."
Kirk Stump, owner of Dale Jarrett Ford in Indian Trail, N.C. had this to say: "It's all about personalization these days. In years past customization was an afterthought or limited to the 'fast and furious' urban consumer, but now we have suburban moms coming in, asking to see custom wheels on their Expeditions. That never happened 18 months ago."
Today, it is no longer about installing Acura oxygen sensor on your vehicle but installation of other aftermarket performance-enhancing parts as well.
Labels: Ford

MATT KENSETH – No. 17 USG Ford Fusion (finished 2nd) – “I’m happy and I’m disappointed. Whenever you’re leading with three to go, you’re always disappointed when you don’t win. That’s been a couple of races here in a row that’s happened to us, got passed on the last lap. So, I was disappointed in that, but overall, if I look back at the day, it was a great day for us. I don’t think we necessarily had a second-place car most of the day. It was good Friday when we unloaded, and tonight when it got dark it was pretty good again. But during the day we weren’t really any good at all. So that was probably a little bit of an advantage at the end. We probably had top-three or -four car, and took two tires at the end and this week they got four and beat us with it, last week they got two and beat us with it. So, it’s hard to figure out, but they made the right call and had the best car at the end and got through there.”
CAN YOU TALK ABOUT THE SAME THING HAPPENING TO YOU IN BOTH RACES AT THIS TRACK THIS YEAR?
“There’s a couple of things. It is disappointing. When you’re leading with two or three to go and you get passed, it is disappointing. We’ve had three top-fives in a row now, and I’m happy about that. We seem to be getting back to where I want again, and I’m also firm believer that if you get get yourself in position to win enough, you’re going to win races. It’s easy to say after you’ve just lost one, but you hate losing any of them, but there’s also times I think you go through that, you get yourself in position to win and maybe the other guy has a little trouble or whatever happens and hopefully you’ll win a couple that maybe you shouldn’t have, and it all kind of balances out.”
