Thursday, January 31, 2008, posted by Jay Stevens at 5:49 PM


In 2005, Dearborn automaker FoMoCo delivered 33 units of Ford Escape Hybrid units in New York and California to be used by cab drivers. This action was taken as part of the company's testing of the Escape Hybrid, the first SUV to have a gas-electric hybrid powertrain.

During that time, there were doubts whether the Ford Escape Hybrid's nickel-metal hydride battery units will be able to stand up the challenges faced by an ordinary cab day in and day out. There have those who predicted that the battery packs of the hybrid SUVs will not be really efficient and it will soon burn itself out quite prematurely.

But the battery packs of the vehicles stood up to the challenge and today, the 33 hybrid SUVs used for cabs still have their original battery packs in place. That means the Ni-MH batteries are really that good. Apart from the Ni-MH batteries lasting three long years, the hybrid powertrain of the Ford Escape Hybrid helped cab drivers and operators save thousands of dollars in fuel consumption.

Damien Tedone, section supervisor of HEV Controls Applications at Ford, said: "We're pleased especially with the battery life - regular Escape Hybrid owners should be, too." The dependability of the Ni-MH batteries can even be compared to that of Acura belts.

Gil Portalatin, Ford manager for Hybrid Applications, said: "If you think about it, taxi drivers put more stop-and-go into one vehicle in a day than regular customers will ever do. And what vehicle has its doors opened and shut - or flung open and slammed shut - more than a taxi?" That's really a good point and hopefully, this would attract more people to Ford dealerships asking about the Ford Escape Hybrid.


 



Monday, January 28, 2008, posted by Jay Stevens at 9:54 PM


My friend is a Johnny Depp fanatic. And I really mean a total fanatic. She has quite a collection of his movies. She has ordered via eBay items signed by Johnny Depp himself. She is currently planning on moving to Wisconsin so that she could be there when Johnny starts filming his new movie Public Enemy.

This friend of mine just recently told me that the people behind the movie with Michael Mann as the director and the person at the helm are looking for some props for the movie. And guess what they are looking for? Not really people as extras. I’m talking props here guys. Okay, I really do need to tell you. They are looking for Toyota truck parts. Nah. Just joking.

The real deal? Public Enemy needs classic cars. A report even said that the director was looking for quite a number of classic units. The vehicles have to be those roaming the streets in the 1930s for that would be the setting of the movie. There has also been news that the production team is searching for Ford V8s that came after the Ford Model A that was manufactured in the 1930s. You may have one in your garage and that could bring you money, you know.

Mann is looking at around 60 units which they would rent from the owner. Or the production team may also buy the unit.

I think my friend is now scouring for a classic car. Good thing she has the resources or her Johnny Depp habit may not be satisfied. If she does procure a classic and the unit gets chosen, she may be sending the car over. She won’t need cash as payment. All she’ll ask would be the access to where Johnny Depp is.

 



Tuesday, January 22, 2008, posted by Jay Stevens at 5:03 PM


Not because it's quiet doesn't mean it's not fatal. Though colorless, odorless and tasteless, carbon monoxide exhausted by car vehicles is one primary pollutant that puts the health of humans and other living things at risk. According to reports from World Health Organization, about 2.4 million people die each year due to air pollution. Throwing ALL cars around the globe into junk would have been the BEST solution to the world's emergent problem on air pollution (Scavengers and junk shop owners would have been the richest people in the world, I tell you!) if not for some reduction efforts initiated by mobile companies like Ford.

Since 1998, the Ford Motor Company had been sharing the responsibility of protecting the earth's atmosphere by producing flexible-fuel vehicles (FFVs). FFVs, or commonly called flex-fuels, are automobiles that can run by using either regular gasoline or natural gas like bioethanol. In a press release, Ford announced today that three additional FFVs namely Ford Expedition and Lincoln sports utility vehicles and Ford E-Series full size vans and wagons will be included in its 2009 car models line-up.

"The expansion of our FFV line up to include Expedition, Navigator and E-Series provides a great alternative for customers who are committed to becoming more environmentally conscious and seek alternative fuel vehicles either for their business or for personal use. This includes government and business customers that are mandated by the Energy Policy Act (EPACT) to purchase alternative fuel vehicles," said Ford's Fleet Marketing Manager Gerald Koss.

In addition, Koss assured its customers that these new FFV offerings will give them the E-85 or as its name signifies, 85 percent ethanol and 15 percent additives like gasoline capability in vehicles with attributes similar to that of a full size van or large sports utility vehicle.

Steps in converting one's car into an E85 can be found in an article in which details were provided like in an Acura Integra repair manual.

Ours is a finite earth. And yes, it's safe to say that we are mere stewards of everything therein. Stewards not masters. Do you want to be a hero? Here's an easy rule: Get your car converted or choose Ford FFVs. 'Coz not because the carbon monoxide your car emits is quiet doesn't mean it ain't fatal.

 



, posted by Jay Stevens at 4:47 PM


Ford, the Dearborn automaker which gave the world the first ever mass produced gas electric hybrid SUV, is proud to once again introduce a powerful, spacious, and green auto in the form of the 2009 Ford Escape Hybrid and Mercury Mariner Hybrid. These two vehicles are both on display at the ongoing Washington Auto Show and Automotive News World Congress.

Apart from the said vehicles, the automaker also announced that they will be expanding their work on the development of alternative fuel technologies. The automaker announced that three additional models will be given a powertrain that can be powered by E85.

During the announcement, Ford President and Chief Executive Officer Alan Mulally had this to say: "This year, we make good on our commitment to freshen our showrooms. We just introduced the new 2009 Ford F-150 last week, and it was a hit. We also have Lincoln MKS and Ford Flex coming, as well as a new Mustang early next year."

Sue Cischke, Ford senior vice president for Sustainability, Environment, and Safety Engineering, meanwhile added: "Ford Motor Company is increasing fuel economy and cutting greenhouse gas emissions with affordable technologies for millions of customers. In the near term, we will leverage existing technologies to achieve those goals, including advanced engines and multi-speed transmissions. The 2009 Escape and Mariner are great examples of how we're delivering today."

During the announcement, the automaker highlighted the improvements made on the hybrid vehicles which are obviously much more valuable than an Acura radiator. Here are some of those improvements:

  • Aerodynamic improvements, including a new front fascia chin spoiler and rear tire spoilers also play a role in the fuel economy story.
  • A new 16-inch Michelin tire design offers improved rolling resistance that contributes to fuel efficiency, while also bringing improvements in quiet operation, steering and handling, and stopping distance.

 



Friday, January 18, 2008, posted by Jay Stevens at 6:02 PM


Last year, Ford Motor Company launched the stunning Verve concept at the Frankfurt Auto Show in Germany, and without a doubt, the automotive world was fascinated and stunned at the same time. The Verve can definitely break a ball joint because of its amazing beauty and sophistication. It was like watching the future of small cars and beyond!

According to the Auto Channel, Ford has unveiled the Verve at the 2008 North America International Auto Show in Detroit a few days ago. The Verve is a concept vehicle that showcases a comprehensive idea for the new small cars that will be introduced by the company in North America.

"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," says Derrick Kuzak, Ford's group vice president, Global Product Development.

"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment. These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world," Kuzak added.

"Millennials will be the defining group of customers in the future, driving all types of consumer trends. Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries - believing that bigger isn't necessarily better, precision is everything and technology rules," says Jim Farley, Ford's group vice president, Marketing and Communications.
 



Friday, January 11, 2008, posted by Jay Stevens at 4:58 PM


Ford may be seeing its market share and sales decline in the United States but it does not mean that it is not doing well in other markets across the world. The Auto Channel recently reported that the automaker broke its record for sales in Europe last year.

The reason for this is the increased demand for the automaker's new line of stylish vehicles. The Ford Fiesta and the Ford Focus are the best selling vehicles for the automaker in Europe. Sales for the Focus increased to 496,600 in 2007. For the Fiesta, sales have reached 378,220. These two vehicles with their auto parts as reliable as tough radiators are expected to bring more customers to Ford's dealerships in Europe.

Stephen Odell, the vice president for marketing, sales, and service at Ford of Europe is obviously thrilled with their performance. "I am delighted with our performance in 2007," said Odell. "Including sales from our European Direct Markets, we sold close to 1.9 million vehicles last year. That's about 110,000 vehicles more than we sold in 2006. In 2006 we sold some 80,000 vehicles more than we did in 2005, so in the past two years we have added some 200,000 sales to our bottom-line."

"Selling over 100,000 more vehicles was a spectacular performance. Transit was up by 30,000 vehicles, Mondeo increased by 17,000 as we started to get full production of that model, S-MAX was up by 33,000 and Galaxy by more than 41 per cent to 10,000 units," he continued.

Odell also named the markets in Europe where they have seen significant growth saying: "Our share in France was up to 5 per cent, which is a great recovery for us. Products like the C-MAX did very well, as did S-MAX and Galaxy. We also had a great year in Italy, selling 23,900 vehicles more than in prior year and increasing our share. We also did very well in Spain, especially with Mondeo and Fiesta. Turkey sold over 100,000 units, despite a lower industry in the first eight months of the year."


 



Thursday, January 10, 2008, posted by Jay Stevens at 4:54 AM


Obviously, Ford’s got a lot of patching up to do. And its execs can pretty well attest to that fact.

FoMoCo's slide to a 22-year- low in its stock price reflects “concern about the state of the U.S. economy,'' said the company’s CEO Alan Mulally. “Clearly, most of the parameters of our economy are associated with a real slowdown,'' he explained at a dinner in Dearborn. “Everything has deteriorated more than we anticipated,'' which “puts a lot of pressure on confidence of consumers.'' Mulally did not divulge whether the United States was in a recession.

The Dearborn-based automaker “wouldn't do anything different because of the stock price,'' Mulally said. The company will adjust production to lower vehicle demand and remains committed to returning to profitability in 2009, he said.

At present, Ford is in strict compliance with its turnaround plan. It has entertained a significant number of job cuts, plant closures, and other cost-cutting measures to defray the expenses of its plan. In 2006, the Dearborn automaker lost $12.6 billion. This is the main reason why the Ford clan recruited the 62-year-old Mulally in September of 2006 to lead the company into profitability.

"We do want to stabilize share," Mulally told the Free Press, referring to Ford's steadily declining car and truck sales since 2000, "and then we want to start growing it again. But we're not going to draw an arbitrary line about where that happens."

Mulally said that he is particularly impressed with how quickly Ford's culture has changed from one of historically feuding fiefdoms to that of a concerted team focused on one plan worldwide. "We are one-and-a-half to two years ahead of where I thought we'd be on the culture," he added.

Mulally intends to stabilize the American share of its main Ford, Lincoln and Mercury brands at 14-15%. Last year, the brands compose 14.8% of the domestic market.

Ford was surpassed by Toyota for no. 2 in U.S. vehicle sales, behind General Motors. To stress, the automaker had held the slot since 1931 and hadn't been no. 3 or worse since 1905. Ford hasn't posted a U.S. market share gain since 1995, when it accounted for one in every 4 cars and trucks sold, Bloomberg said.

If Ford achieves its 2009 profitability goal, the automaker “will be rewarded,'' Mulally said. Ford's sales in China rose 30% helped by sales of the Focus sedan, he added. Ford also released a statement saying its China sales totaled to 216,324 vehicles in the previous year.

 



Monday, January 07, 2008, posted by Jay Stevens at 5:45 PM


How much power is Ford capable of giving? Connect it with EcoBoost.

In an interview with MSNBC, Jim Farley, Ford’s new marketing chief, has this to say: "I couldn't wipe the smile off my face. I've never driven a Toyota like that, ever. The torque, out of that kind of displacement - in this case a 4-cylinder - was shocking."

"I think this is really going to be a brave one. We're going to have to invest. We're going to have to tell customers how we're different," he added. "Direct-injection gas is really a technology that could be implemented in the millions. It's significant. It's broader."

Farley, who left Toyota to join Ford, will have a challenging task selling EcoBoost, the automaker’s new direct-injection, turbocharged engine.

"We need to simplify things for customers. As marketers, it's unrealistic to expect customers to understand high-pressure direct injection or forced induction in turbocharging," he told The Associated Press in a recent interview. "Let's face it. Ford is a populist brand. On a good day, when Ford works right, it's a company that democratizes technology."

"We can't unlock this unless we're real honest. We have to look in the mirror and say, 'OK, no baloney. Where are we with customers? Take away Mustang and F-series, and where are we? Who are we?'" he noted. "When I do that, I see customers who want Ford to succeed, but they put the burden of responsibility on the company to unlock that key. You tell me why I should care about your company."

The Dearborn-based automaker is trailing its path back into profitability. And the EcoBoost is one way of rising again. Upgrades on axle assembly, auto equipment and other car parts would definitely uplift Ford’s standing.

EcoBoost Details

WHAT THEY ARE: Ford EcoBoost four-cylinder and six-cylinder gas engines, which feature turbocharging and direct-injection technology.

WHAT THEY DO: Ford says EcoBoost engines will deliver up to 20% better fuel economy and improve CO2 emissions by 15%. Direct-injection means that fuel is injected into each cylinder of the engine in small, precise amounts, while turbocharging uses waste energy from the exhaust gas to drive the turbine.

WHERE THEY'LL BE: The EcoBoost will debut as an option on the 2009 Lincoln MKS sedan, which is due out later this year. Eventually, Ford plans to install the engines across its lineup. Ford says it plans to put EcoBoost in 500,000 vehicles annually over the next five years.

HOW MUCH THEY'LL COST: Ford did not give figures, but said customers would be able to recoup their initial investment through fuel savings over two-and-a-half years, which would be less time than it would take to recoup the investment in a diesel or a hybrid.

WHY THEY'RE IMPORTANT: Other automakers, including General Motors Corp., Audi and Volkswagen, are using the same technology, but on a small scale to improve performance. Ford says it will be the first to use the technology on such a wide scale.

[credit: MSNBC]

 



Friday, January 04, 2008, posted by Jay Stevens at 5:55 PM


The SYNC made a great impression to the worldwide automotive market since the time Ford introduced this magnificent product a few months ago. According to my source, Ford Motor Company’s prized SYNC™ system is one of the industry’s rising stars in the automotive world at present. The company announced that they will carry out and expect to sell 1 million units of the SYNC in 2009.

The Ford SYNC™ is enhanced with the help of Microsoft. The end product is one that connects people and their preferred convenient gadgets while their inside the vehicles - devices like media players and Bluetooth-enabled mobile phones. This technology is as hot as a smoking radiator and it is exclusive to Ford, Lincoln and Mercury vehicles. The SYNC reached 10,000 units sales in the last quarter of 2007.

Ford has already announced that several new features are coming this 2008. Almost each new Ford, Lincoln and Mercury vehicle will be offered with Ford’s award-winning SYNC system by the end of the year.

Furthermore, it will direct in-car connectivity even beyond the limits with the launch of a future navigation system available in the SIRIUS Travel Link for the first time ever. The system links vehicle passengers to their needed information - right when they need it.

“SYNC is already a hit among customers for its exceptional Bluetooth-connectivity for mobile phones and full voice control of media devices including MP3 players on the road, but we’re not stopping there,” said Derrick Kuzak, Ford’s group vice president of Global Product Development.

“Ford is answering customers’ calls for even greater connectivity with the best technology solutions from companies like Microsoft and SIRIUS, connecting customers with mobile devices, important information they need on the road and bringing the experience to life with the latest in navigation technology and branded audio,” Kuzak said.


 



Tuesday, January 01, 2008, posted by Jay Stevens at 8:05 PM


Dearborn based automaker Ford is currently implementing its turnaround plan after years of being beaten by Japanese automakers in the United States auto market. Although the company is known for its large vehicles such as the Ford F-150, it is slowly making a name for itself in smaller car classes. And to make their products more enticing to consumers, the automaker has teamed up with Microsoft to create an advanced in-car technology we known today as the Ford Sync.

Gary Jablonski, manager, Vehicle Telematics at Ford had this to say: "It was a very small, passionate group that took a great idea and pushed it to production in a very short amount of time."

According to Ford's newsletter: "Sync allows users to integrate their Bluetooth-enabled phones and most digital music players, including Apple iPods, Microsoft Zunes, and other MP3 players, and most USB storage devices into their Ford vehicles for hands-free, voice-activated use."

"We want Sync to be as widely available as possible," said Jablonski. "We’re putting it into Ford Focus first. We believe that younger customers tend to use cell phones and iPods more, and we are targeting them. They represent a huge audience that will want this in their cars. We’re offering Sync at a price (U.S. $395) that we feel will get Focus on their shopping lists," he added.

Velle Kolde, product manager for Microsoft's Automotive Business Unit had this to say: "Ford and Microsoft worked closely together to design and engineer Sync, which is based on state-of-the-art Microsoft Auto software. Using software that bridges the automotive and consumer electronics industries, Ford Sync will help revolutionize the driving experience by providing a simple system that intelligently connects mobile phones, music players, and more." This in-car technology is as reliable as Acura engine parts.