Friday, June 06, 2008, posted by Jay Stevens at 10:02 PM




The Ford Fiesta is a super mini car built by Ford Europe, a subordinate of Ford Motor Company. The Fiesta was created in the early 1970s when the Europeans demand for super minis was fast rising. At that time, Ford needed a small car to compete in this rising market. The car’s name Fiesta was owned by General Motors at the time, but to an unknown reason they have given it to Ford. Then the new Ford Fiesta was unleashed in late 1975.

Today the Ford Company has announced that the new Ford Fiesta will be produced at the Cuautitlán Assembly Plant starting in early 2010 (Cuautitlán is a city and in Mexico State). They also announced that a sporty European hatchback will be added for production to the North American lineup alongside this popular mini.

The plan for the new Ford Fiesta will be a bolder and more sophisticated design, so that it would be enough to exceed other cars in its category. Ford added that it will also be improved in terms of performance, design and fuel efficiency. Overall, “small cars sales have grown from 23 million units in 2002 to an estimated 38 million 2012” that is why ford is very much eager to release a new and much improved version of the fiesta.

According to Derrick Kuzak, Ford's group vice president, Global Product Development "The Fiesta is designed to set a new world standard for quality, design, fuel economy and comfort in the small car segment."

 



Monday, May 19, 2008, posted by Jay Stevens at 1:50 AM



The 2008 Mustang is a 2 door, 4 passenger family coupe, sports coupe, convertible, or convertible sports car. It is one of the most widely recognized, nameplates in the automobile business. By now Ford offers a new mustang for the year 2008 in eight trim packages spanning the V6 Deluxe Coupe to the GT Premium Convertible. Ford and Shelby Automobiles will soon launch the 2008 Shelby GT500KR, the most powerful Mustang to date.

“The V6 Deluxe Coupe is equipped with a standard 4.0 liter, V6, 210-horsepower engine that achieves 17-mpg in the city and 26-mpg on the highway. The GT Premium Convertible is equipped with a standard 4.6-liter, V8, 300-horsepower engine that achieves 15-mpg in the city and 23-mpg on the highway. A 5-speed manual transmission with overdrive is standard on both trims, and a 5-speed automatic transmission with overdrive is optional.”

A new black-mesh grille is devoid of the standard chrome pony and is accented by a satin aluminum strip that represents the chrome grille surround on the 1968 car. The interior is graphically clean. The only identifying marks visible inside Bullitt are the logo and gun-sight graphic. The Dark Charcoal leather seats pick up the diamond perforation inserts from the base Mustang GT.

 



Thursday, May 15, 2008, posted by Jay Stevens at 1:28 AM



The Land Rover LRX is a concept car from Land Rover which was introduced at the North American International Auto Show in January 2008. It is designed to cope up with the demand for a new Land Rover entry into the crossover sector. It is a bit more muscular than the average Freelander. But production version of this concept vehicle will hit showrooms later than 2009.
“The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. Further details of LRX's powertrain and sustainability technologies will be released at the Detroit Show.”

This car is also about the latest technology in the world for making the iPhone an integral part of the LRX's interior design. The iPhone is prominently displayed in the center console, and is used to complement the all the other LCD displays in the car.

The concept is built on an LR2 platform. Although the LRX is some 6 inches shorter and 7.5 inches lower than an LR2, but the wheelbase is about the same. Unlike other land rovers, the LRX is not designed for serious off-road purposes because it has its 20-inch wheels and low profile tires that are capable only for use on a flat dirt road. All best interior design details were combined to maximize both actual space and the feeling of space.

I can say that this is truly a nice car. It has a gorgeous interior. I guess Land Rover should devote more time to make this great piece of engineering realized soon.


 



Tuesday, May 13, 2008, posted by Jay Stevens at 2:16 AM



The Ford Airstream is a concept car which made its debut at the 2007 North American International Auto Show in Detroit, Michigan. The concept vehicle is powered by a rechargeable plug-in hybrid hydrogen fuel cell drive train. The drive train’s compact hydrogen fuel cell system is used to recharge a lithium-ion battery pack, which in turn powers the electric drive system. This advanced fuel cell system is half the weight and cost of today’s fuel cells and can operate in the dead of winter.

Ford Airstream has its unique style of having these reflective silver, bullet-like trailers that brought the creature comforts of home in a stylish package. The Ford Airstream includes asymmetric doors. The passenger side door is a power clamshell hatch that runs two-thirds the length of the vehicle for loading of passengers and cargo. The interior was inspired by spacecraft images and environments portrayed in 2001: A Space Odyssey according to Ford.

But I want to comment about the paint. There could be a high possibility that more traffic accident would be caused with its reflective paint. It is a terrific way to blind oncoming vehicles.

And one must be careful with the fingerprints! Keeping this thing clean would be a nightmare. Well, it’s a unique idea, I can say. At least it's not bland.

Concept cars are like the super models of the fashion world. No one expects to actually own those. But I think it s beautiful vehicle and I cannot wait till I see it on the road. Ford has some serious design identity right now.

 



Monday, February 25, 2008, posted by Jay Stevens at 7:12 PM


If General Motors takes the opportunity to promote its latest fuel-friendly vehicles during prestigious events such as the Grammy and Oscar Awards, well, Ford won’t allow itself be left behind.

In ford.com last Friday, the world’s third largest automaker confirmed that it will be giving out Ford Escape Hybrids to the top two American Idol finalists. Not only that, Ford will also be sponsoring an “American Idol experience” to one lucky fan who will receive grand prizes such as cash and a 2008 Ford Focus equipped with reliable suspension bushings. The winner will also be given the chance to attend the Tuesday and Wednesday American Idol finale shows. American Idol, as we all know, is an American reality TV show televised on Fox that features aspiring young singers competing for the grand title -- the American Idol. This year marks its seventh season and it will be made more meaningful by Ford’s commitment to support the show which entertains over 30 million viewers.

More than just plain advertisements, Ford will integrate its products in the show through a music video starring the final 12 contestants as they promote the Ford Focus, Ford Mustang and Ford Fusion in a creative and meaningful way to highlight its latest SYNC system -- a connectivity system technology that features voice-commands to digital media players, 911 Assist, and Vehicle Health Report via the SYNC website. This state-of-the-art technology is exclusive to only 12 Ford, Lincoln and Mercury vehicle models.

As of press time, American Idol already had 243 episodes, enough to bring Ford closer to the homes of million American Idol fanatics.

Aside from the American Idol, Ford’s hybrid vehicles will also be featured in other high-rating TV programs including Oprah’s Big Give, ABC’s Extreme Makeover: Home Edition and Knight Rider.