It was said to be one of the largest platform programs in history at that time. Ford Focus, Volvo S40 and V50, and Mazda3 share about 60 percent of their parts.The concept stipulated that the vehicle be able to maintain a maximum speed over 100 km/h (62 mph), weigh below 400 kg (882 lbs), fuel consumption at 30 km/L (85 mpg-imp; 71 mpg-US) or more, at an average speed of 60 km/h (37 mph) on a level road.Platform sharing is a product development method where different products and the brand attached share the same components. The purpose with platform sharing is to reduce the cost and have a more efficient product development process. The automobile platform strategy has become important in new product development and in the innovation process. The finished products have to be responsive to market needs and to demonstrate distinctiveness.
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